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Monday, 09 July 2007

90% people (smiling, hearing), 10% technology (video in this case)

Catherine Shinners is an anthropologist working as a marketing and strategy consultant who understands technology. We met at Enterprise 2.0, which I've blogged here and others have blogged here.

9010_e2conf Shortly after the conference, I received this nice note from Catherine. Here she focuses on the "90% People, 10% Technology" session that I ran. She points to the affective/emotional elements of the presentations--the smile of one presenter (Milton Chen, on screen), the profound hearing loss of another (Jeff Stamps, third from right). Also here from right me, Bill Ives, Tom Witkin, Dan Somers, photo from Michael Sampson, who took verbatim notes.

Excerpted here with Catherine's permission. Thanks!

Jessica,

I thought you and Jeff brought a great energy to the conference and had a few impressions to note in this brief email for now.

Jeffrey's personal story about how he best collaborates and the effective way he collaborated with the young man in India was communicated in such a direct, personal way, and was very moving to me and I'm sure the rest of the audience.

Milton Chen's VSee demo was astonishing in its simplicity and impact, and he has, what must be the most disarming smile ever....when is a smile a smile?  When Milton is communicating his passion.

The sessions you crafted that focused on how real people do real things with the tools and technologies were so relevant to an audience wanting to know how to make it really happen.  It was an important balance to a conference that highlights technology.

Best regards
Catherine Shinners
Merced Group
650-704-38898
www.mercedgroup.com

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Comments

1. need many more case studies at e2.0....less s/w promotion!!!

2. the balance this year tilted too much towards vendor showcasing with MANY being identical...not enough diversity

3. demo pavillion a Loss/failure....terrible space planning and logistics...had I been there, I would have been very disappointed

4. organized 1:1s: this would be better...organize a way for folks to meet on a pro-active basis versus the way done this year

5. like Boston as venue

6. hotel was great, except for Pavillion

7. pre-reads and post-reads: would be nice to have materials ahead of time, post-reads, and a year round Forum for dialogues, rants and discussions....keep the collaboration going

Thanks, L (720 839 5068)

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